118 млн аудитории: крупнейший в США сайтовладелец – Microsoft

А я то думал, что согласно alexa ранжированию, yahoo на первом месте, ну а вторым гугло...

Вообще-то, согласно Алексе, Yahoo на первом месте, на втором - MSN, на третьем - Google. Что касается порядка Microsoft-Google-Yahoo в статье (первая таблица), то имеются ввиду все сайты принадлежащие данным компаниям. Например, для Microsoft Corporation это MSN.com, Live.com, Microsoft.com, Hotmail.com и другие сайты, а для Google Inc. - Google.com, YouTube.com и др.

Во второй таблице они делают группировку не по владению сайтами, а по однотипности содержания (как говорится в оригинале "consistent collection of branded content"). В этом смысле они консолидируют аудитории MSN.com и Live.com, но разделяют Google и YouTube.

Иван, спасибо за ссылки. Что интересно в первых двух таблицах, это то, что убираются пересечения (одни и те же пользователи) на различных сайтах. Из Сompete.com или Quantcast.com такие данные получить нельзя. Там будет показано количество уникальных пользователей на каждом ресурсе, но при суммировании по разным ресурсам, очевидно, многие пользователи будут посчитаны несколько раз.

Кстати, на второй ссылке есть забавная цитата описывающая автора статьи Каролину Маккарти "CNET News.com's Caroline McCarthy is a downtown Manhattanite who believes that, despite popular opinion, the Web can actually help your social life. She's happily addicted to fun social media tools...". Жаль, она не понимает по-русски и не может поспорить с Андреевым и Краем на Вебпланете :)

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