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Всё верно, цены на контекстку кусаются, а эффективность только падает. Даже при очень тонкой настройке рекламы (минус-слова, геотаргетинг, отключение всех непоисковых площадок), КПД контекстки примерно 1%, и он стремится к нулю.
Мелким рекламодателям нужно нечто другое, а именно, реклама, котрая стоит копейки, и которую юзеры используют добровольно, тогда, когда она им реально нужна (типа газет объявлений). "Ковровые бомбардировки" и "массовое зомбирование" (показ рекламы на многих сайтах) - это путь динозавров, мелким конторкам это не нужно и вредно.
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Мелким рекламодателям нужно нечто другое, а именно, реклама, котрая стоит копейки, и которую юзеры используют добровольно, тогда, когда она им реально нужна (типа газет объявлений). "Ковровые бомбардировки" и "массовое зомбирование" (показ рекламы на многих сайтах) - это путь динозавров, мелким конторкам это не нужно и вредно.
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